Goodwin's theory links to the Britpop genre because in many Britpop music videos they contain a variety of genre characteristics. For example, in Oasis's music videos there are a variety of performance shots of the band. It is important that we replicate this in our music video because its one of the most common genre characteristics that Britpop bands feature in their music videos.
Key Points;
1 - Relationship between the lyrics and the visuals.
- Themes, mise-en-scene and events of the video match with lyrics of the song, to help to portray the message of the song.
By learning this point, it has made us realise that it is important to show the means of the lyrics through events throughout the music video. By doing this, it allows the audience to understand the meaning of the lyrics a lot easier. Therefore, as a group we should include this in our music video because many successful Britpop bands include it, which suggests that its one of the conventions of the genre of Britpop.
2 - Relationship between the music and the visuals.
- The cuts and edits of the video are in sync with the rhythm and beat of the song matching cuts or effects to specific drum beats or notes.
By learning this point, we've realised as a group it is extremely important that we sync our cuts and edits within the rhythm and the beat of the song. This is because many successful Britpop bands, for example, Oasis sync their cuts to beat of the song. By doing this, it allows the music video to have continuity. Therefore, as a group we should consider replicating this in our music video because it will help create a professional music video.
3 - Music videos have genre characteristics
- Certain features are expected out of a video depending on the genre of the music, for example Britpop bands/artists are expected to have close ups of the performing bands and cut to a fast beat.
By learning this point, we've realised as a group how important it is to include close ups of the performing band in Britpop music videos. For example, Oasis in their music video for Wonderall, utilise this point affectively and include a variety of close up shots of the performing band. It is important that we replicate this in our music video because the audience will be able to identify the band members used in the music video.
4 - Often due to the demands of the record label, artists videos will include many close ups of the artist and will often develop motifs that recure across multiple videos
- This allows the record label to promote a set image for the band, which will help target audiences empathise with the band.
5 - Emphasis on 'looking'
- The 'male gaze' is often used to attract a male audience. The male gaze is a focus on presenting things that appeal to men. This often means a voyeuristic view of, and an objectification, of women. The emphasis on looking also includes the artist looking directly into the camera helping the audience connect with the artist.
By looking at this point, we've realised that Britpop bands don't normally use this point of 'male gaze' because there isn't many successful Britpop female bands. Therefore, if we use this point in our music video it will look unprofessional and it won't link to the genre.
By looking at this point, we've realised that Britpop bands don't normally use this point of 'male gaze' because there isn't many successful Britpop female bands. Therefore, if we use this point in our music video it will look unprofessional and it won't link to the genre.
Overall, by learning Goodwin's theory, it will help me create a unique media product because it will inform me to include a variety of genre characteristics. For example, include a variety of camera shots of the performance band. This is extremely important that I include this characteristic because many successful Britpop bands have included this characteristic.
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