The first shot we see is a long, establishing shot, looking through a jagged edged frame – e.g. cardboard box. As this is the opening shot, the mise en scene featured helps to establish the nature and genre of the video by the connotations portrayed by the make-up of the shot. This includes technical aspects, which help to overview the songs attitude and meaning, thus connoting simplistic style with its audience. In this case, the shot is shown to connote a rugged, classic and original style which is later shown to match with the genre of music.
Throughout the music video, they use a variety of shot types and angles. For example, this use medium close-up shots of the performing band. This helps establish to the audience all the members of the bad involved in the music video. By including, a medium close-up shot of the performing band, it implies to us that we need to replicate this in our music video, as it is important convention of the Britpop genre.
Apart from the sound of footstep, the video begins from silent. This helps to draw attention onto the character on the screen by helping to establish a point of interest though the use of audio. Again this untouched style helps to build its opening influence, by helping the audience identify the style and nature of the video.
The lighting has been edited to look over exposed, with a high level of gamma. This helps to make the video stand out by mixing redundancy with entropy, helping to give its own identity by amplifying technical opposites. In this case we can see that the actor on stage looks far more pin-pointed than and relative to the song than it would without this effect. This results in the viewers attention being attracted.
Furthermore, they use fast past cuts to help create continuity throughout their music video. It is important that we replicate this in our music video as it will help make our music video look professional. Also by including fast paced cuts, it helps convey a storyline. Therefore, they can include Todorov's theory of an equilibrium throughout the music video. It is extremely important that we replicate this as it will engage audiences to watch the video.
The cuts also switch on the beat of the music. This gives an alternate, post productive feel to the video; by the way the video is built upon an informal structure. This helps connote the genre and style of the band by the way the camerawork and editing seems unprofessional, when truly these effects are purposeful. This technique is therefore used to gain recognition with its audience by reflecting connotations between the video and the band e.g. (Video doesn’t follow the rules of camera work – band is unruly).
Mise-en-scene – As mentioned before, the decision set the scene within a rather emotionless warehouse, and to litter the set with rather simplistic household objects (chairs; dart board) creates an intentional blandness that accentuates the geometry of each object, conveying a meaning that the interior message of the song is simple and bare to the observing audience.
From looking back at this music video, the narrative is nonlinear. This is because there's no narrative story line in the music video to support the lyrics. Instead oasis have used a lot of performance shots to help establish to the audience all the band members and what their purposes are. It is important that we replicate a variety of performance shots because it's a common convention in Britpop music videos. Therefore, by including this our music video will look professional.
Mise-en-scene – As mentioned before, the decision set the scene within a rather emotionless warehouse, and to litter the set with rather simplistic household objects (chairs; dart board) creates an intentional blandness that accentuates the geometry of each object, conveying a meaning that the interior message of the song is simple and bare to the observing audience.
From looking back at this music video, the narrative is nonlinear. This is because there's no narrative story line in the music video to support the lyrics. Instead oasis have used a lot of performance shots to help establish to the audience all the band members and what their purposes are. It is important that we replicate a variety of performance shots because it's a common convention in Britpop music videos. Therefore, by including this our music video will look professional.
No comments:
Post a Comment