Target Audience Research

Demographics 
The target audience of Britpop is varied. People in their late 20's and early 30's, who were young people at the time of Britpop's domination, are probably the main audience interested in the genre. 

Also our target audience of our music video consists of people from lower/middle class backgrounds. The narrative used in our music video are based on real life stories. For example, relationship problems. The characters which we intend to use are from a lower class backgrounds. This will allow the audience to relate to the characters.

As a group, we've decided that our target audience should be aimed at the age of 16-30 years. This is because the character that we're going to use is going to be a similar age, therefore we'll be able to relate real life situations in the music video. For example, relationship problems and family problems. The music video will be inappropriate for people under the age of 16. As a result of mentions about alcohol and drugs. But also, children won't be able to understand the narrative throughout the music video.

Our music video will be mainly targeted at a male audience. This is because in the past the majority of the Britpop audience have been male, however there are definitely going to be females that like the Britpop genre just as much because the numbers are growing for female listeners. Therefore, we will need to create a music video that will appeal to both males and females.

Uses and Gratifications
During our music video, we're going to use a variety of uses and gratifications to help engage our target audience. For example, during our narrative we're going to relate to older teenage boys real life situations, for instance love problems. This will help engage our audience because they'll be able to relate to themselves in different ways. Also, the costumes which the band members are wearing in our music video will also relate to our audience. For example, some members are going to wear parka coats and denim jeans. Therefore, the audience will feel apart them.

Psychographics 

People that like the Britpop genre often have certain character traits that come in hand with this.

Our target audience are likely to:

• Go to festivals, Gigs often
• Shop at ASOS, Topman,Topshop, RiverIsland
• Has a thriving social life
• Listen to music all the time
• Play an instrument
• Audience is likely to have views on politics 

Target Audience Profile

Name: Mikolaj Mars

Age:18
Class: Middle
Ethnicity: White Polish
Education: Currently studying Business, Physics and Computer science at A level
Hobbies:
Enjoys hanging out with friends and family
Listens to music often
Watches Manchester United home and away
Attends concerts and gigs