Digipak is a style of optical disc packaging. Digipak's consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays, that're capable of holding a CD or DVD attached to the inside.
Below, there are a couple of successful examples of digipaks from different bands within the genre Britpop, including Oasis and The Stone Roses. Around the digipaks, I have identified the conventions of the Britpop genre.
Oasis Digipak
Front: By showing the band name on the digipak, it will establish to the audience who the band this. Therefore, this will make a huge impact on sales, due to Oasis being a well established band.
Back: On the back of the digipak it shows the track list of the CD. This could also have an impact on sales. As a result of audiences liking a certain song.
Front: Also by including a picture of a town on the front cover, it suggests that the band originates from urban areas.
The Stone Roses Digipak
Front: The front cover suggests where the band is originated from. For example, including the colours red, white and blue.
Back: On the back of the digipak, it shows the track list of the CD. This is important because a certain song may engage audiences to buy the CD.
As a group, it was important that we'd gather some background research about successful digipaks. This is because digipaks have an influence on the sales of the CD. Therefore, by identifying key conventions on the digipak, we'll be able to produce a realistic and professional.
No comments:
Post a Comment