The feedback we received from our focus group, after completing our rough edit made us decide that we need to increase the creativity in our music video, which will help our music video look professional and realistic. As a result of this, I decided to include a couple of split screens throughout the music video. This is because from our research, successful bands like Oasis, have included split screens in their music video (Wonderwall) Therefore, this suggests to us that split screens are one of the key conventions of the Britpop genre. I realised that I didn't know how to include split screens on Final Cut Pro, which lead to me researching tutorials for split screens on YouTube. Furthermore, we decided that we needed to include more performing band shots. This is because 'performing band shots' is an important convention to the Britpop genre. Therefore, this convention can't be ignored. Additionally, we decided to include colour isolation in some of our shots in our music video, to help increase the creativity. Many Britpop successful bands have used this feature in their music videos. In order to include this feature, we had to search how to use it on Final Cut Pro it on YouTube. We decided to use colour isolation on the unknown woman's eyes, to highlight to the audience the final clue of her identity. Therefore, this was extremely important that we included this. Also, we included flash affects inbetween a variety of shots. Which helps show to the audience of what 'Luke' is thinking throughout the music video. For example, a photographic memory of his close friend and the unknown woman he loves.
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